CRMs don’t usually “break” in one dramatic moment. They quietly drift out of date as people switch jobs, companies rebrand, and email deliverability changes. Over time, your once-clean database starts to look like a patchwork: missing fields, duplicate records, outdated job titles, and emails that bounce.The cost is bigger than messy data. When reps stop trusting the CRM, they stop using it. When marketing can’t rely on segments, targeting slips. When bounce rates rise, deliverability suffers an (crm data cleansing) [...]
